Abstract | Analytical expressions are proposed for predicting the rocking response of rigid free-standing building contents subjected to seismic-induced floor excitations. The study considers a wide range of rigid block geometries and seismic floor acceleration histories that were recorded during actual earthquakes in instrumented Californian buildings, so as to cover, in a fully probabilistic manner, the entire spectrum of potential pure rocking responses, i.e. from the initiation of rocking up to the block overturning. Contrary to past observations on anchored building contents (prior to any failure in their anchorage system that could alter their response and mode of failure), it is shown that the response of free-standing blocks is not influenced by the predominant period of the supporting structure. The proposed set of equations can be utilised for estimating the response statistics and consequently for undertaking an analytical seismic fragility assessment on rocking building contents.